![]() Tracking competitors on Instagram will change How will Instagram’s decision to hide likes affect their efforts? 1. ![]() In 2019, over 25 million brands big and small were using Instagram as part of their social media marketing strategies. But over the last few years, the platform has become more than just an outlet for self-expression. The way Instagram decided to look out for the mental health of its users is a much-needed act of social responsibility that will hopefully inspire other social media giants. How will businesses on Instagram be affected? The platform’s management is hoping to see more users post regularly and publish what they truly want to share without worrying about how their content will be received and how it will rank against popular posts on Instagram. So, to sum it up: Instagram is changing the way users view likes to bring back the joy of posting to those who were negatively affected by the competitive implications of publicly displayed engagement scores. It’ll likely effect how much some people engage on Instagram, probably liking a bit less and posting a bit more, but the main thing we’re trying to learn is how this effects how people feel. Our interest in hiding likes really is just to depressurize Instagram for young people. The decision-makers at Instagram name their concern for the platform’s users’ mental health as the main reason to give users the possibility to hide likes. ![]() With all content ‘judged’ with one universal tool – likes – Instagram has, over time, become a popularity contest of sorts.Īnd since certain lifestyles, beauty standards, and activities consistently collected higher numbers of likes than others, large parts of Instagram’s user community eventually started feeling insecure and inadequate about their own content, and, in consequence, their lifestyles, resources, and overall wellbeing. ![]() The fact that professional influencers coexist with ‘casual’ users on the platform and the lines between both groups are blurred was bound to cause some issues. Unfortunately, not everyone is able to tell that some – if not most – of them are meticulously staged and hardly representative of anyone’s real life. It brought fame and money to many – and sparked the dream to pursue fame and money online in many more.įinally, the platform played a substantial role in the creation of high-quality and aesthetic standards for what people share online.Įvery Instagram user knows the seemingly effortless yet stunningly stylish snippets of other people’s daily lives ( #iwokeuplikethis), travels, meals, and so on. It was the birthplace of original, sometimes odd phenomena ( virtual celebrities, pet influencers, and even the Instagram face). Over the last decade, Instagram has been instrumental in shaping fashion and beauty trends. Focused on visual content, Facebook’s sister app has proven to have an enormous impact on modern culture. Instagram is currently one of the world’s largest social media platforms. The update was later introduced in Ireland, Japan, Italy, Australia, New Zealand, and Brazil. ![]() The rollout started in Canada in April 2019. It is, therefore, technically possible to manually count the number of likes of any given post – but, in the case of large posts with thousands (or millions!) of engagements, it would be a ridiculously tedious task. The word ‘others’ is a link that, once tapped, redirects to a complete list of users who have liked the post. Instagram hiding likes – source: Bon Appetit ![]()
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